3 Types of Videos Every Business Should Implement Right Away
3 Types of Videos Every Business Should Implement Right Away.
If you’re a small or medium-sized business in Houston, you might be wondering how to stand out in a crowded market. The answer is video marketing. Whether you’re trying to build your brand, connect with potential customers, or increase sales, video is one of the most powerful tools at your disposal.
But where do you start? Here are three must-have videos that every business should be using right now to grow:
1. Brand Story Video – Your Business’s First Impression
Think of a brand story video as your digital handshake. It tells people who you are, what you do, and why you do it. This isn’t just an “About Us” video—it’s an opportunity to connect with your audience on an emotional level.
Why it’s important: Builds trust and makes your business memorable.
Best places to use it: Your website homepage, social media, and even in Facebook ad campaigns. Do not skimp on this video. Thi sis not a DIY video. This video is what connects your mission with your clients vision.
Pro Tip: Focus on your story, and show real people behind your business.
2. Monthly Social Media Content – Stay Consistent & Top of Mind
One viral video won’t cut it. (and the likelihood you do go viral is slim) To really see results, you need consistent content that keeps your brand top of mind. Posting high-quality short-form videos (like Instagram Reels, Tik-Toks, or Facebook Stories) can help you stay relevant and engage your audience regularly.
Why it’s important: Keeps you visible, builds relationships, and drives more engagement.
Best places to use it: Instagram, Facebook, LinkedIn, YouTube Shorts.
Pro Tip: Answer common customer questions, share behind-the-scenes footage, and never try to sell anything here. Just give value.
3. Client Testimonial Videos – Build Instant Credibility
Nothing sells better than social proof. Client testimonial videos showcase real people talking about their positive experience with your business, making potential customers feel more confident in choosing you.
Why it’s important: Increases conversions and builds trust.
Best places to use it: Website, social media, email campaigns, and Facebook ads.
Pro Tip: Keep it authentic—short, unscripted testimonials work best.
Ready to Grow Your Business with Video?
If you’re not using video to market your business yet, now’s the time to start! Whether you need a brand story video, monthly content strategy, or client testimonials, I can help.
Visit our website below and let us know what you are looking for most help in for where you are at with your video marketing.
